Author: ife

THE POWER OF SOCIAL MEDIA MARKETING

The days of taking a stroll around the shops are on the wane as most of us get our retail fix with just the click of a finger. As the pandemic hit and the high street was forced to shut its doors, more and more of us turned to online stores – and those that picked up on this certainly reaped the rewards. As we emerge into our new normal, it seems this trend is here to stay.

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Young influencer woman streaming live video using skin cream mask

WHY WE WORK WITH INFLUENCERS

If you’ve ever scrolled through Instagram, fallen for a product being showcased by one of your favourite accounts and actually bought it then you’ve been influenced. Where once it was all glossy magazine adverts, brands are shunning the more traditional methods in favour of online campaigns.

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SOCIAL MEDIA IN ISOLATION: HOW BUSINESSES ARE KEEPING UP DURING COVID-19

With at least another three weeks ahead of us in isolation, many businesses are adapting to new working methods to make ends meet. Turning towards social media as a vital tool to boost their profile, as well as building and reinforcing connections, brands are taking to new platforms to reach new audiences. Lindi Mngaza, Managing Director of Explode Social Media, has been at the forefront of helping businesses adapt to these changes, and is now sharing the key trends that have developed during lockdown so far…

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SOCIAL MEDIA IN ISOLATION: HOW TO KEEP YOUR BUSINESS TRADING

The world is waking up to find itself in an unprecedented situation: with governments urging offices to adopt working from home where possible, advising against unnecessary travel, and suggesting that people avoid mass gatherings, it feels harder than ever to be in business. However, we are adamant that it is an opportunity for businesses to make the jump to digitising its communications, selling streams, and customer relations.

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